Behavioral AI / Elite Tennis

The game between
the points.

Atlas decodes the behavioral signals no one is measuring — ritual timing, reset speed, breath cadence, posture drift — from broadcast footage of elite tennis matches.

View Sample Profile Jannik Sinner · Atlas Score 87/100
100+
behavioral signals
5,000
matches in pipeline
11
elite players studied
The gap no one sees

Every ball is tracked.
No one watches the silence.

In the 20 seconds between points, an elite tennis player performs hundreds of micro-behaviors — adjustments, rituals, regressions, recoveries. These are the signals that predict outcomes, reveal mental state, and explain the difference between winners and also-rans.

Current sports analytics captures what happened. Atlas captures why it happened — before the next ball is even struck.

Point ends
Body language shifts Ritual completeness Reset speed Breathing cadence
Next point begins
Three layers of sports analytics

Layers 1 and 2 are crowded.
Layer 3 is empty.

01
Ball & Shot Data
Ball speed, spin, trajectory, placement. Where the ball goes.
Hawk-Eye, Sportradar, ATP Tennis IQ
Crowded
02
Biomechanics
Swing mechanics, footwork, serve motion. How the body moves.
PlaySight, SportAI, coaching academies
Crowded
The Atlas Score

One profile. Five prescriptions.

From a single match, Atlas generates a behavioral player profile — an Atlas Score — and five personalized coaching prescriptions derived from patterns no human eye can track across that volume of data.

Broadcast footage in
Standard ATP/WTA broadcast — no sensors, no wearables
Pose + gaze + affect decoded
Computer vision pipeline extracts 100+ behavioral signals
Atlas Score + 5 prescriptions out
Behavioral profile with actionable coaching recommendations
The pipeline is proven. 5,000 matches across 11 elite players in the study pipeline.
The behavioral study

5,000 matches. 11 players.
50 million data points.

Players in the study
Federer· Nadal· Djokovic· Alcaraz· Sinner· Swiatek· Sabalenka· + 4 more
Sample of 100+ signals Atlas measures
Ritual completeness score
Box-look frequency
Self-talk patterns
Reset speed after errors
Posture drift across sets
Grunt timing delta
Breathing cadence
Gaze pattern entropy
Recovery latency
Tennis is the wedge. The methodology extends to basketball, golf, baseball, soccer, and combat sports.
The largest behavioral study ever conducted on athletic excellence

Champions are made
in the silence.

Atlas is building the behavioral dataset that will define how elite athletes are understood, coached, and developed — starting with tennis, expanding to every sport where ritual and routine shape outcomes.

$2M
Pre-seed target
18mo
to study + model + federation pilot
Request Access

Get Your Atlas Score

Upload 10 minutes of match footage. We'll decode the behavioral signals and send you a full Atlas Score — within 48 hours, no sales call required.